Talking with Georges Kern, CEO IWC Schaffhausen, about the actual business performance and the new Da Vinci

On the occasion of the presentation of the new IWC Da Vinci to a small and selected group of journalists I talked with Georges Kern, the brands CEO, about the actual performance and challenges and of course about the new Da Vinci …

Today IWC Schaffhausen showed me its new Da Vinci. Unfortunately I can not show you pictures today since there is an embargo on them until December 9th at 09:00 CET.

Instead you have the unique opportunity to listen to a real mover and shaker.

IWC is, against all odds, still performing strong. Georges Kern merits great respect, since the fact that IWC today stands like rock is due to his vision for the brand and his ongoing efforts to further enhance every little detail.

IWC in the last years has become an international player.

IWC today is a sexy and most desirable luxury brand for a complete new generation of buyers.

This is due to the fact that Georges Kern very early focused on digital. On digital media, digital content, digital marketing and all kind of digital interactivity between the brand and its customers.

IWC plays and played a leading role in the watch industry in digital. But also all the story telling around the brand, creating the correct emotions for the products and the right choice of celebrities helped to build brand awareness.

Today IWC is perceived as a sexy and cool brand and that helps these days to be successful in a very, very challenging enviroment.

This is the man …