I attended a free lecture how to cleverly market and emotionalise watches. Pirelli is a new partner of the brand, but for sure not a logo on the dial …
What an inspiring conversation I had with Jean-Marc yesterday! Take some time, get a drink and listen to this free lecture in innovative marketing …
It’s usually about the watch. In today’s upside down , inside out world it’s about the marketing. Go figure, I’m back in business school.