MB&F launched its Horological Machine No.7 called Aquapod
I hope you have time during the weekend to discover the newest creation of Max Büsser and his Friends by watching a movie and by macro-shots I took…
#SIHH2017
@baumeetmercier #SIHH2017 – Baume & Mercier offers more value for money than ever.
Baume & Mercier wants to share the brand’s values with even a larger audience. Have a look what the brand presented me during the SIHH 2017 and read…
@AudemarsPiguet – Presenting you five new colorful Audemars Piguet Divers
Last year Audemars Piguet surprised us with five colorful Divers. It was a chronograph, this year it is a three-hand version of the brands Royal Oak Offshore…
#SIHH2017 #Piaget #PiagetAltiplano – an iconic watch celebrates its 60th anniversary
When presented the first time in 1957 the Altiplano was ahead of time. Let´s look back and discover the anniversary collection. Bonjour Madame Chabi Nouri!
#SIHH 2017: Panerai Luminor 1950 LAB-ID Carbotech 3 Days – 49 mm
50 pieces, 50 years guarantee, 50.000 Euro. Let me present you this Luminor 1950. I have also added the prices of all Panerai 2017 novelties. Click…
#SIHH 2017: Interview with Edouard Meylan, CEO H. Moser & Cie. #MakeSwissMadeGreatAgain
Edouard is not only a marketing genius, but also the creator of some really beautiful wristwatches. I talked to the man who launched the campaign #MakeSwissMadeGreatAgain and…
#SIHH 2017: Interview with Alain Zimmermann, CEO Baume & Mercier
Good value for money was only one the target to launch the novelties for 2017. Sustainability was another big issue … Alain will tell you what´s…
#SIHH 2017: Interview with Georges Kern and Chris Grainger-Herr, the old and new CEO of IWC Schaffhausen
End of March 2017, after 15 years, Chris will take over the scepter of Georges. A very good reason to look back together with Georges Kern and…
#SIHH 2017: Interview with Richard Mille
Where Richard really excels is in his presentation of only one novelty for the SIHH. 75 pieces will be made of the lightest ever manufactured chronograph…
#SIHH 2017: Interview with Nicolas Bos, CEO Van Cleef & Arpels
This year Van Cleef & Arpels sets new benchmarks. Listen to my conversation with the CEO and see the videos showing the Automate Fée Ondine and Lady…
#SIHH 2017: Interview with Philippe Leopold-Metzger, CEO Piaget
The anniversary of the Altiplano and the new Gouverneur Jumping Hour (see an execution with 70 carat of diamonds sold for 1.600.000 Euro plus taxes) were in focus of…
#SIHH 2017: Interview with Jean-Marc Pontroué, CEO of Roger Dubuis
I attended a free lecture how to cleverly market and emotionalise watches. Pirelli is a new partner of the brand, but for sure not a logo…
#SIHH 2017: Interview with Angelo Bonati, CEO of Panerai
New materials, new adventures … Panerai is on the move … Angelo Bonati will tell you where the journey goes to …
#SIHH 2017: Interview with François-Henry Bennahmias, CEO of Audemars Piguet
Colourful divers, frozen gold and ceramic … Audemars Piguet is still going strong. Facts and figures and much more …
#SIHH 2017: Interview with Daniel Riedo, CEO of Jaeger-LeCoultre
You have already seen the new Master Control watches… We talked about them and what is actually going on at Jaeger-LeCoultre.
#SIHH 2017: Jaeger-LeCoultre
Discover exclusive pictures & a video of the new Master Control watches and live taken pictures of the Geophysic Tourbillon Universal Time …
#SIHH 2017: A. Lange & Söhne
Good morning from Geneva! I invite you to discover seven novelties from #alangesoehne my favorite German watch brand at #SIHH2017
#SIHH 2017: Wellcome back Girard-Perregaux Laureato!
In 2016 the Laureato made its first comeback as a limited edition in tribute to Girard-Perregaux’s 225th Anniversary. Today I can show the entire new collection…
#SIHH 2017: Panerai – Official Partner of the 35th America’s Cup
Panerai teams up with Oracle Team USA and Softbank Team Japan and is the Official Watch of the 35th America’s Cup. Let us have a look…