Tissot is setting the bar even higher! This offer is hard to beat! A silicon balance spring and COSC certificate starting at 910 Euro. Click on “read more” to discover the new Tissot Ballade collection …
“Good morning” Swiss Watch Industry! Here they are!
Those who read my blog on a regular base knew it, I announced such a drop in prices and upgrade in technology.
Now please Swiss Watch Industry tell me , how can you beat this offer?
All those competing in the same field as Tissot will have to think if their watches aren’t heavily overpriced.
If you guys are looking for a reliable Swiss Made wristwatch for little money, offering you high precision and the latest watchmaking technology, the Ballade collection from Tissot is worth a second look.
Tissot Ballade
The new Tissot Ballade offers a silicon balance-spring. As a non-magnetic material, silicon provides greater stability and resistance, which translates into improved precision and longevity. You all know that until now, silicon balance-springs were mostly found in the upper price segments.
So this is the entry price level for 910 Euro
(!! This one above and all prices mentioned below are always including 20 % VAT in Austria!! ) …
The Tissot Ballade is powered by this ETA-calibre …
… it is a mechanical automatic, COSC-certified ETA Powermatic 80 Calibre with a silicon balance-spring and 80-hour power reserve. It features hours, minutes, seconds and date.
The Tissot Ballade collection
is … and offers …
- Swiss Made
- Automatic movement officially certified chronometer (COSC)
- 316L stainless steel case with see-through caseback
- Scratch-resistant sapphire crystal
- Water-resistant up to a pressure of 5 bar (50 m / 165 ft)
- 316L solid stainless steel bracelet or leather strap with butterfly clasp and push-buttons
- Bicolour yellow-gold and rose-gold executions are PVD coatings
- Dimensions: Gent 41mm – 39mm / Lady 32mm – 30.6mm
With a steel bracelet the Tissot Ballade is sold for 960 Euro …
The bicolour yellow-gold and rose-gold executions are PVD coatings …
960 Euro …
1070 Euro …
For the ladies …
The bicolour yellow-gold and rose-gold executions are PVD coatings …
960 Euro …
1070 Euro …
960 Euro …
No doubt: Tissot continues to push the boundaries of precision and reliability in affordable luxury timepieces!
What do you think?
I would say very scary for those competing with Tissot!
A little bit of brands HISTORY to conclude this presentation
It is not the first time that Tissot enters the field of antimagnetic / better protected wristwatches.
>>> On page 2 you may discover pictures from the 1930s that show you Tissot´s efforts to offer an antimagnetic watch >>>
Nikolas, you sound like a real douche. Too good to be associated with a brand like tissot but think Mercedes are the best because the cost the most. My Bugatti veyron is part of the vw group, so is my huracan and A8 and I’ll never stoop to the pretentiousness of a Rolex.the watch people buy on finance to impress heir friends and make up for their small genitalia.
Nikolus,
When you say “if one wants to be associated with”, I can only assume that you are, in fact, the Audi in that scenario!
They tried to imitate the Omegas aqua terra
Great classic photos from the archives! Glad you posted them, thank you, Alex!
Wow! An earthquake just hit the Swiss watch industry. A big one too.
Alex I agree with your reply to Edwin Tschopp, I have a T-Touch Solar and I have to say the design and concept is NOT ten years behind. If one looks at their portfolio one will figure out that they have a watch for everyone and like VW they have the classic Beetle as well as the Golf GTI. TISSOT stands for quality, value for money and it is timeless. Maybe their designs are not everyones choice but please tell me which watch at that price level has a Silicon balance spring and is anti magnetic?? Think hard yes the answer is no ONE. That is because of the synergies among the SWATCH group.
While a silicon hairspring is certainly beneficial not only for magnetic reasons, the change of the hairspring alone does not make a watch amagnetic. There are other very important components in the movement that need to be amagnetic as well.
Of course, it is better than nothing but just the exchange of the hairspring does not make the watch passing METAS certification – by far.
At Tissot they have good ideas but the design is always two steps (or lets say 10 years) behind that what I would expect from such a brand.
The design is not so bad, a little conservative maybe. In the end it reflects what the client of a TISSOT wants to buy. Let me compare it with a Skoda from the Volkswagen Group. You get a real Volkswagen, but it does not look as good … if you want to go for the Audi (Omega) you will have to add a few bucks …
Omega is equivalent to Audi? auch… you know the Audi image, driven by people who like to pose for more than they really are :))
Who is the BMW and Mercedes of the watch industry? 🙂
Audi was just the equivalent since I was talking about Volkswagen… I could have written BMW, Mercedes…
Very good car-related analogy since in the VW group the brands are price separated much like in the Swatch group.
Also worth noting that Audi has always been very behind of BMW and Mercedes just like Omega is behind Rolex. Always second choice!
But to be fair, Omega gets excellent in-house callibers to differentiate from Longines or Tissot while Audi runs on the same basic engines and FWD platforms from Seat-Skoda-VW.
Back to topic it is a pity that Tissot designs are so conservative, or worse, generic. The value offer is really good.
buying a watch means wearing the brand on the wrist and even if this model looks good and has a very solid movement one has to ask oneself about the general Tissot collection design/quality and if one wants to be associated with it for 900€ or more € – I think not.