That´s the stylish Hublot Classic Fusion Italia Independent collection

The Italian tailor Luca Rubinacci, Lapo Elkan and Hublot created some very stylish chronographs. If you are into fashion you might like them …

Lapo Elkan, Founder and Artistic Director of Italia Independent is back! The style-icon (some named him “the most elegant man in the world”) has mental ups and downs. Today Lapo Elkan is back with something stylish and pretty cool… The idea to fusion tailoring and watches could have only been brought to life by Hublot.

Ricardo Guadalupe, CEO Hublot told me: “We are very proud to be able to continue this partnership with Italia Independent and Lapo Elkann, whose creativity and character never cease to surprise us. This new project was an extraordinary experience for us: putting Hublot’s capacity for technical innovation and willingness to experiment to the service of the House of Rubinacci—a monument to Italian elegance—and the incomparable style of Lapo Elkann. The Classic Fusion Italia Independent truly represents the fusion of three forms of expertise.”

Since 2014, two collections have been born from the partnership between Hublot, Italia Independent and Lapo Elkann. Although both of the previous collections were based on the legendary Big Bang Unico model, this time the magic of this wildly creative team was unleashed on the Classic Fusion model.

Luca Rubinacci, Lapo Elkan and Ricardo Guadalupe — Luca Rubinacci, Lapo Elkann and Ricardo Guadalupe

Lapo Elkann told me: “As a creator, I have always put customisation and bespoke designs, which for me represent real luxury, at the heart of my different projects. It is with this in mind that I conceive and design unique objects, which meet my tastes and requirements, but also satisfy my clients. I like the fact that they become truly mine and that they are distinctive, and this is the case for the Classic Fusion Italia Independent collection.”

The Sartoria Rubinacci was not chosen at random: since 1932, three generations of Rubinacci have been at the reins of this institution of good taste and masculine refinement: Gennaro, the founding grandfather, Mariano, the father who now manages the house from Naples and, of course Luca, master of the store in Milan. Between them they have dressed everybody from the Duke of Kent to singer Bryan Ferry, not to mention of course the Agnelli family, of which Lapo Elkann is one of the successors.

Luca Rubinacci told me: “I chose these fabrics thinking about the costumes that we make for Lapo Elkann. I began with the extravagant colours of a vivid tartan with a sporty tone, then a more traditional houndstooth—in the style of an Italian gentleman—that I wanted in black and white, the colours of his favourite team Juventus F.C. I didn’t think that it was possible to put wool on the straps and dial of a watch. But, Hublot managed it and the result is better than I could have hoped for. We have achieved a balanced watch, with a pattern effect that is neither too bold nor too light.”